Since our release nearly three years ago, Facebook has continued to change the way we communicate. As first-party data evangelists, we were really excited when they made custom audiences available in their ad platform. This enabled campaigns to match email addresses and mobile numbers to Facebook accounts to create custom audiences to target ads.
The decision to integrate with Facebook’s ad platform was a no-brainer. Today, we are excited to release a new feature which adds custom audiences as a list type in the VoterTrove platform.
Now, campaigns can easily target their Facebook ads in VoterTrove just like they target their mail, calls, door knocks, email and text messages. Take a peak at a quick demo above, it’s only 45 seconds, I promise.