The Cure for “Going Viral”

  Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More

Democrats’ 2018 Investment in Digital Paid Off ‘Three or Four Hundred Times’

Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More

Big Brother alert: Smartphone spying is even worse than you think

There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More

New App Makes It Easier than Ever to Shame Your Friends and Family into Voting

It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More

West Virginia says 144 people voted using mobile blockchain app

  File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More

A Playbook for the Midterm’s Insurgent Candidates

When Congressman Ted Poe (TX-2) added his name to an unprecedented list of Republican members not seeking re-election in 2018, he left behind a power vacuum in his Houston district that nine candidates quickly sought to fill. Conventional wisdom said … Read More