Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More
Blog
Big Brother alert: Smartphone spying is even worse than you think
There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More
New App Makes It Easier than Ever to Shame Your Friends and Family into Voting
It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More
West Virginia says 144 people voted using mobile blockchain app
File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More
How Blockchain Can Help Fight Digital Ad Fraud
By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More
A Playbook for the Midterm’s Insurgent Candidates
When Congressman Ted Poe (TX-2) added his name to an unprecedented list of Republican members not seeking re-election in 2018, he left behind a power vacuum in his Houston district that nine candidates quickly sought to fill. Conventional wisdom said … Read More
Data Matters: Part 3 – First Party Data
Ain’t No Party Like a First-Party Data Set In part one of this series, I talked about third-party data. You can check it out here if you missed it. The kind folks at Campaigns and Elections were kind enough to … Read More
Data Matters: Part 2 – Second Party Data
In the first post in this series, I talked about the pros and cons of third party data. It is typically inexpensive and easy to obtain, and… it scales! Also the breadth of data points available can be staggering. For … Read More
Data Matters: Part 1 – Third Party Data
We are all data points. You may choose to believe we are all living in a simulation, or maybe that our consciousness can be measured in bytes. If you believe in either and want to embrace your inner-Elon, please tweet … Read More
Is Bitcoin A Model For Campaign Data Security?
by Justin Gargiulo, Founder, VoterTrove The recent surge in the value of cryptocurrencies has drawn attention to the millions that are being made by investors in altcoins like Bitcoin, Ethereum, and LiteCoin. It makes for a nice headline, but these … Read More