by Justin Gargiulo, Founder, VoterTrove The recent surge in the value of cryptocurrencies has drawn attention to the millions that are being made by investors in altcoins like Bitcoin, Ethereum, and LiteCoin. It makes for a nice headline, but these … Read More
Article first appeared in Campaigns and Elections By Justin Gargiulo, CEO, VoterTrove Big data has reached critical mass. Even SxSW, the multi-media conference that happens in Austin each year, is tackling the subject. On March 13, attendees were treated to … Read More
Working along side Alabama based general consultant Dave Mowery of Mowery Strategies, VoterTrove and VT Activate played a central role in a highly integrated, data-driven re-elect campaign for Montgomery Mayor Todd Strange. Goal Mowery needed to leverage legacy data assets … Read More
The first thing you have to decide on is, who you’re trying to reach, how they’re best reachable, and how effective each medium is at reaching your targets.
Article as it appeared on CampaignsandElections.com By David Mowery The simmering tension between traditional media consultants and their new media counterparts is a popular panel topic these days. Given a chance, most consultants will yap for hours about the fight … Read More
Originally published by Campaigns and Elections on July 28th, 2014. To extract the most value, campaigns will have to move beyond the idea of data as a solution. Nowadays we talk about data as a solution to the problem of … Read More
Since our release nearly three years ago, Facebook has continued to change the way we communicate. As first-party data evangelists, we were really excited when they made custom audiences available in their ad platform. This enabled campaigns to match email … Read More