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  Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More

Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More

There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More

It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More

  File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More

By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More

Ain’t No Party Like a First-Party Data Set In part one of this series, I talked about third-party data. You can check it out here if you missed it. The kind folks at Campaigns and Elections were kind enough to … Read More