This article first appeared in Campaigns and Elections By Justin Gargiulo Let’s start with the obvious: COVID-19 has lightened the tool belt for campaigns. In-person events, canvassing, phone banking from headquarters are all done for now. Going forward, it’s clear … Read More
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The COVID-19 Campaign
Let me start by saying that predicting how campaigns will be run in three or six months is like predicting who will be President in 50 years. We can and should all contribute to this discussion, but obviously, none of … Read More
P2P Case Study on an election I didn’t know was happening
I was going to use Perdnales Electric Cooperative Director Election (District 5) Turnout Case Study in the subject line, but you probably wouldn’t have opened and let’s be honest, I don’t really blame you. But I promise it’s interesting…. I … Read More
He pulled me over and asked if I sent texts for Beto… really
It’s not just clickbait, it actually happened. Heading back to Austin from Dallas a few months ago. I got pulled over for speeding… 70 in a 60… so hardly speeding. But, it kinda makes more sense that I got pulled … Read More
Texting also works in Australia, apparently
As I’ve said before, I’m a recent convert to believing that texting is an insanely effective way to communicate with voters… like shockingly effective. We just found out firsthand that it works really well in other countries too. Do you … Read More
Turns out people like getting text messages from campaigns
In 2016, a VoterTrove client asked me what I thought about peer-to-peer texting. I told him that I didn’t think texting would ever be an effective way to communicate with voters. I was REALLY, wrong. Let me back up (already). … Read More
Down-Ballot Hacking: ‘Everybody’s a Potential Target’
By now you’ve heard about suspected Russian interference in the 2016 Presidential election. But, according to the newly-formed Cybersecurity and Infrastructure Security Agency (CISA), President Trump and the DNC aren’t the only ones who need to be worried about hackers. From Nextgov.com: While … Read More
No Matter What Happens in 2020, Digital Marketers Will Be the Winners
Despite a myriad of policy defeats, deep divisions within his own party, and a seemingly interminable DOJ investigation into the 2016 election that continues to make headlines, at least one Democrat thinks President Trump is actually winning his 2020 re-election battle … Read More
The Cure for “Going Viral”
Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More
Democrats’ 2018 Investment in Digital Paid Off ‘Three or Four Hundred Times’
Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More