As I’ve said before, I’m a recent convert to believing that texting is an insanely effective way to communicate with voters… like shockingly effective. We just found out firsthand that it works really well in other countries too. Do you … Read More
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Turns out people like getting text messages from campaigns
In 2016, a VoterTrove client asked me what I thought about peer-to-peer texting. I told him that I didn’t think texting would ever be an effective way to communicate with voters. I was REALLY, wrong. Let me back up (already). … Read More
Down-Ballot Hacking: ‘Everybody’s a Potential Target’
By now you’ve heard about suspected Russian interference in the 2016 Presidential election. But, according to the newly-formed Cybersecurity and Infrastructure Security Agency (CISA), President Trump and the DNC aren’t the only ones who need to be worried about hackers. From Nextgov.com: While … Read More
No Matter What Happens in 2020, Digital Marketers Will Be the Winners
Despite a myriad of policy defeats, deep divisions within his own party, and a seemingly interminable DOJ investigation into the 2016 election that continues to make headlines, at least one Democrat thinks President Trump is actually winning his 2020 re-election battle … Read More
The Cure for “Going Viral”
Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More
Democrats’ 2018 Investment in Digital Paid Off ‘Three or Four Hundred Times’
Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More
Big Brother alert: Smartphone spying is even worse than you think
There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More
New App Makes It Easier than Ever to Shame Your Friends and Family into Voting
It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More
West Virginia says 144 people voted using mobile blockchain app
File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More
How Blockchain Can Help Fight Digital Ad Fraud
By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More