No Matter What Happens in 2020, Digital Marketers Will Be the Winners

Despite a myriad of policy defeats, deep divisions within his own party, and a seemingly interminable DOJ investigation into the 2016 election that continues to make headlines, at least one Democrat thinks President Trump is actually winning his 2020 re-election battle … Read More

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The Cure for “Going Viral”

  Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More

Democrats’ 2018 Investment in Digital Paid Off ‘Three or Four Hundred Times’

Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More

Big Brother alert: Smartphone spying is even worse than you think

There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More

New App Makes It Easier than Ever to Shame Your Friends and Family into Voting

It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More

West Virginia says 144 people voted using mobile blockchain app

  File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More

How Blockchain Can Help Fight Digital Ad Fraud

By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More

A Playbook for the Midterm’s Insurgent Candidates

When Congressman Ted Poe (TX-2) added his name to an unprecedented list of Republican members not seeking re-election in 2018, he left behind a power vacuum in his Houston district that nine candidates quickly sought to fill. Conventional wisdom said … Read More

Data Matters: Part 3 – First Party Data

Ain’t No Party Like a First-Party Data Set In part one of this series, I talked about third-party data. You can check it out here if you missed it. The kind folks at Campaigns and Elections were kind enough to … Read More