Ain’t No Party Like a First-Party Data Set In part one of this series, I talked about third-party data. You can check it out here if you missed it. The kind folks at Campaigns and Elections were kind enough to … Read More
by Justin Gargiulo, Founder, VoterTrove The recent surge in the value of cryptocurrencies has drawn attention to the millions that are being made by investors in altcoins like Bitcoin, Ethereum, and LiteCoin. It makes for a nice headline, but these … Read More
Article first appeared in Campaigns and Elections By Justin Gargiulo, CEO, VoterTrove Big data has reached critical mass. Even SxSW, the multi-media conference that happens in Austin each year, is tackling the subject. On March 13, attendees were treated to … Read More
Working along side Alabama based general consultant Dave Mowery of Mowery Strategies, VoterTrove and VT Activate played a central role in a highly integrated, data-driven re-elect campaign for Montgomery Mayor Todd Strange. Goal Mowery needed to leverage legacy data assets … Read More
The first thing you have to decide on is, who you’re trying to reach, how they’re best reachable, and how effective each medium is at reaching your targets.