Blog

Article as it appeared on CampaignsandElections.com By David Mowery The simmering tension between traditional media consultants and their new media counterparts is a popular panel topic these days. Given a chance, most consultants will yap for hours about the fight … Read More

Originally published by Campaigns and Elections on July 28th, 2014. To extract the most value, campaigns will have to move beyond the idea of data as a solution. Nowadays we talk about data as a solution to the problem of … Read More

Since our release nearly three years ago, Facebook has continued to change the way we communicate. As first-party data evangelists, we were really excited when they made custom audiences available in their ad platform. This enabled campaigns to match email … Read More

This article originally appeared in Campaigns and Elections Magazine sk a dozen consultants to define big data and you’ll likely end up with a medley of responses. That’s because big data is a nebulous concept open to interpretation, which sometimes … Read More

I’m not a fan of victory laps. A lap is running in a circle. Should people appreciate their accomplishments? Absolutely… but the next accomplishment won’t be achieved soaking in the accolades while running back to where you started. In Republican … Read More

Complete Article from VentureBeat By Tom Cheredar The city of Austin, Texas continues to impress with a high volume of interesting startups. Case in point: Yesterday, I had a chance to check out the fall demo day event from Austin-based … Read More

Two years ago today we launched our first client. It’s been quite a journey since. The VoterTrove data platform has now been used on campaigns in 23 states in the past 24 months, received multiple national industry awards and gained … Read More

It’s been quite a year at VoterTrove. After gaining acceptance into a prestigious startup incubator program in Austin we saw our growth quickly accelerate. As we added new clients, we solicited feedback from existing customers to help guide us in … Read More

Article as it first appeared in Campaigns and Elections Update: 9/7/2016 Data is not the answer? I know we’re not suppose to say that. Hear me out. Data is commodity, like oil, lead, or pinto beans. It’s an object, not … Read More

We were excited to announce a partnership with CampaignGrid for online advertising back in February. This partnership has allowed our clients to target voters online by cookie matching their VoterTrove database. This is way cooler than it may sound. Basically, … Read More