Working along side Alabama based general consultant Dave Mowery of Mowery Strategies, VoterTrove and VT Activate played a central role in a highly integrated, data-driven re-elect campaign for Montgomery Mayor Todd Strange. Goal Mowery needed to leverage legacy data assets … Read More
Blog
The first thing you have to decide on is, who you’re trying to reach, how they’re best reachable, and how effective each medium is at reaching your targets.
IT’S TIME TO END THE DIGITAL-VERSUS-TV DEBATE
Article as it appeared on CampaignsandElections.com By David Mowery The simmering tension between traditional media consultants and their new media counterparts is a popular panel topic these days. Given a chance, most consultants will yap for hours about the fight … Read More
Why the Best Data in the World Won’t Win You An Election
Originally published by Campaigns and Elections on July 28th, 2014. To extract the most value, campaigns will have to move beyond the idea of data as a solution. Nowadays we talk about data as a solution to the problem of … Read More
Why Data-Driven Campaigns Should Think Like Facebook
This article originally appeared in Campaigns and Elections Magazine sk a dozen consultants to define big data and you’ll likely end up with a medley of responses. That’s because big data is a nebulous concept open to interpretation, which sometimes … Read More
WHY THE BEST DATA IN THE WORLD WON’T WIN YOU AN ELECTION
Article as it first appeared in Campaigns and Elections Update: 9/7/2016 Data is not the answer? I know we’re not suppose to say that. Hear me out. Data is commodity, like oil, lead, or pinto beans. It’s an object, not … Read More
Upcoming Webinar: Data and Digital, Understanding the Integrated Campaign
We were excited to announce a partnership with CampaignGrid for online advertising back in February. This partnership has allowed our clients to target voters online by cookie matching their VoterTrove database. This is way cooler than it may sound. Basically, … Read More