In the first post in this series, I talked about the pros and cons of third party data. It is typically inexpensive and easy to obtain, and… it scales! Also the breadth of data points available can be staggering. For … Read More
Blog
Data Matters: Part 1 – Third Party Data
We are all data points. You may choose to believe we are all living in a simulation, or maybe that our consciousness can be measured in bytes. If you believe in either and want to embrace your inner-Elon, please tweet … Read More
Is Bitcoin A Model For Campaign Data Security?
by Justin Gargiulo, Founder, VoterTrove The recent surge in the value of cryptocurrencies has drawn attention to the millions that are being made by investors in altcoins like Bitcoin, Ethereum, and LiteCoin. It makes for a nice headline, but these … Read More
Battle Won
We were proud to partner with Red Brick Strategies and play a part in a historic win last week by Huntsville Mayor Tommy Battle. The campaign needed to reach voters across platforms to educate them on the Mayor’s strong record … Read More
4 Ways To Get Your Data-Driven Campaign Off The Ground
Article first appeared in Campaigns and Elections By Justin Gargiulo, CEO, VoterTrove Big data has reached critical mass. Even SxSW, the multi-media conference that happens in Austin each year, is tackling the subject. On March 13, attendees were treated to … Read More
Keeping Montgomery Strange
Working along side Alabama based general consultant Dave Mowery of Mowery Strategies, VoterTrove and VT Activate played a central role in a highly integrated, data-driven re-elect campaign for Montgomery Mayor Todd Strange. Goal Mowery needed to leverage legacy data assets … Read More
The first thing you have to decide on is, who you’re trying to reach, how they’re best reachable, and how effective each medium is at reaching your targets.
IT’S TIME TO END THE DIGITAL-VERSUS-TV DEBATE
Article as it appeared on CampaignsandElections.com By David Mowery The simmering tension between traditional media consultants and their new media counterparts is a popular panel topic these days. Given a chance, most consultants will yap for hours about the fight … Read More
Why the Best Data in the World Won’t Win You An Election
Originally published by Campaigns and Elections on July 28th, 2014. To extract the most value, campaigns will have to move beyond the idea of data as a solution. Nowadays we talk about data as a solution to the problem of … Read More
Why Data-Driven Campaigns Should Think Like Facebook
This article originally appeared in Campaigns and Elections Magazine sk a dozen consultants to define big data and you’ll likely end up with a medley of responses. That’s because big data is a nebulous concept open to interpretation, which sometimes … Read More