How to Get the Most Out of Your Expanded P2P Program

This article first appeared in Campaigns and Elections By Justin Gargiulo Let’s start with the obvious: COVID-19 has lightened the tool belt for campaigns. In-person events, canvassing, phone banking from headquarters are all done for now. Going forward, it’s clear … Read More

The COVID-19 Campaign

Let me start by saying that predicting how campaigns will be run in three or six months is like predicting who will be President in 50 years. We can and should all contribute to this discussion, but obviously, none of … Read More

P2P Case Study on an election I didn’t know was happening

I was going to use Perdnales Electric Cooperative Director Election (District 5) Turnout Case Study in the subject line, but you probably wouldn’t have opened and let’s be honest, I don’t really blame you. But I promise it’s interesting…. I … Read More

He pulled me over and asked if I sent texts for Beto… really

It’s not just clickbait, it actually happened. Heading back to Austin from Dallas a few months ago. I got pulled over for speeding… 70 in a 60… so hardly speeding. But, it kinda makes more sense that I got pulled … Read More

Texting also works in Australia, apparently

As I’ve said before, I’m a recent convert to believing that texting is an insanely effective way to communicate with voters… like shockingly effective. We just found out firsthand that it works really well in other countries too. Do you … Read More

Turns out people like getting text messages from campaigns

In 2016, a VoterTrove client asked me what I thought about peer-to-peer texting. I told him that I didn’t think texting would ever be an effective way to communicate with voters. I was REALLY, wrong. Let me back up (already). … Read More

How Blockchain Can Help Fight Digital Ad Fraud

By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More

Data Matters: Part 3 – First Party Data

Ain’t No Party Like a First-Party Data Set In part one of this series, I talked about third-party data. You can check it out here if you missed it. The kind folks at Campaigns and Elections were kind enough to … Read More

Data Matters: Part 2 – Second Party Data

In the first post in this series, I talked about the pros and cons of third party data. It is typically inexpensive and easy to obtain, and… it scales! Also the breadth of data points available can be staggering. For … Read More

Data Matters: Part 1 – Third Party Data

We are all data points. You may choose to believe we are all living in a simulation, or maybe that our consciousness can be measured in bytes. If you believe in either and want to embrace your inner-Elon, please tweet … Read More