P2P Case Study on an election I didn’t know was happening

I was going to use Perdnales Electric Cooperative Director Election (District 5) Turnout Case Study in the subject line, but you probably wouldn’t have opened and let’s be honest, I don’t really blame you. But I promise it’s interesting…. I … Read More

He pulled me over and asked if I sent texts for Beto… really

It’s not just clickbait, it actually happened. Heading back to Austin from Dallas a few months ago. I got pulled over for speeding… 70 in a 60… so hardly speeding. But, it kinda makes more sense that I got pulled … Read More

Texting also works in Australia, apparently

As I’ve said before, I’m a recent convert to believing that texting is an insanely effective way to communicate with voters… like shockingly effective. We just found out firsthand that it works really well in other countries too. Do you … Read More

Turns out people like getting text messages from campaigns

In 2016, a VoterTrove client asked me what I thought about peer-to-peer texting. I told him that I didn’t think texting would ever be an effective way to communicate with voters. I was REALLY, wrong. Let me back up (already). … Read More

The Cure for “Going Viral”

  Every digital marketer at one time or another has been asked to make something “go viral.” Such requests are usually greeted with an eye roll because it’s obvious the people making them are trying to substitute buzz for budget. From … Read More

Democrats’ 2018 Investment in Digital Paid Off ‘Three or Four Hundred Times’

Although the much-anticipated shift from TV and mail to digital has yet to materialize, it’s no surprise to digital marketers that our share of campaign budgets is growing with every cycle. In fact, according to Borrell Associates, political digital ad spending increased exponentially from $35 … Read More

Big Brother alert: Smartphone spying is even worse than you think

There’s no such thing as privacy anymore. By now it’s become painfully obvious that “free” software tools like social media platforms, search engines and internet browsers are not really free. The users themselves, or, more accurately, their time and attention, are … Read More

New App Makes It Easier than Ever to Shame Your Friends and Family into Voting

It’s no secret that your voting history is public information. In fact, when you vote, where you vote, how often you vote, and even your party registration are just a few of the publicly-available data points that political candidates and … Read More

West Virginia says 144 people voted using mobile blockchain app

  File this under headlines from the future: Nearly 150 West Virginians living outside the United States cast ballots in Tuesday’s election using a blockchain-backed mobile app that West Virginia officials have touted as an ideal way to boost participation … Read More

How Blockchain Can Help Fight Digital Ad Fraud

By Justin Gargiulo, CEO, VoterTrove The article below originally appeared in Campaigns and Elections I admit it. Blockchain is a hard thing to wrap your mind around. The worst part is, one you succeed in wrapping your mind around it, … Read More